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It Was 20 Years Ago Today I Started this Blog: What Surprises Me May 6, 2025
I've managed to maintain a sense of humor and curiosity--or at least the comforting delusion that I've maintained them.
It was 20 years ago today--well, actually, yesterday--that I launched this blog into the swirling rapids of the Web. As we know, time flies when you're having fun. In these two decades, I've written 4,854 posts and 745 Musings Reports for my supporters / subscribers, and further amused myself by publishing a number of books and posting a number of original songs. I started with nothing and have reached a state of grace peculiar to the media realm. I am an Untouchable to the Brahmins of the mainstream media, but far from the Media Shambala of being an influencer with hundreds of thousands or millions of avid followers whose devotion generates pasha-scale incomes. Betwixt and between, I've managed to maintain a sense of humor and curiosity--or at least the comforting delusion that I've maintained them. I can relate to Emperor Norton in old San Francisco, who declared himself Emperor and was treated with amusement and respect, a heady combination. I am emperor of the Of Two Minds empire, which exists solely in the confines of my own mind and as an ephemeral dot in the Great Oort Cloud of innumerable websites www.oftwominds.com. Like Emperor Norton, I depend on the financial support of kind supporters--in my case, my subscribers. I've survived the rapids of the Web which began with a Wild West burst of freedom and a sense that anything was possible, to the present domination of a handful of corporate platforms, a peculiarly oppressive mix of Kafka and Orwell--(you have violated our community standards but we won't divulge what triggered your algorithmic trial; you are hereby sentenced to Digital Siberia)--and Huxley (we love your servitude to our platforms, and so do you). The scramble to cash in is the coin of the realm. This offers its own amusements. An attractive person on Only Fans shared the fact that her earnings exceeded $43 million. How can we not gaze in wonderment? I should be cynical enough by now to find nothing surprising, but alas, a number of things still surprise me. I'm still surprised how creating more money is all it takes to keep the status quo from falling apart, a travesty of a mockery of a sham that's been playing to full houses for 17 years. I'm surprised that so great is our fear of losing whatever we have that we accept that the vast majority of this newly created "wealth" flows upward into the hands of the wealthiest few-- $1 Trillion of Wealth Was Created for the 19 Richest U.S. Households Last Year (WSJ.com, paywalled) (Yahoo News)--while 41.7 million American workers (31.3% of the workforce) earn under $12 an hour. The average rent for an apartment in the U.S. is $1,750 per month, which exceeds the take-home pay of full-time workers earning $12 an hour. As the article notes, and I documented in The Winners and Losers in 21st Century America, the top 1% of households own 31% of the net worth and the bottom 50% of American households own 2.5%. Fear is a powerful motivator. So too is hyper-normalization: we all know the system is broken and rotten to the core, but we don't see any alternative or way to change the system, so we play-act that everything's fine as a means of not going crazy. But of course we go crazy anyway. It's just the craziness manifests in ways that are acceptable. I shouldn't be surprised, but I am still surprised at the appeal of simplistic solutions. This is of course a primary feature of hyper-normalization: now that life is so interconnected and complex, there's no way to make sense of it, much less reform it, so we cling to something that does make sense. So if we just returned to sound money, the system would automatically right itself and we'd all be good to go. This sounds reasonable except for one hitch: the system is terminally rotten and corrupt, and so sound money would serve the corrupt, just like unsound money. I'm surprised I have an audience. This is a continuing source of surprise, for I have no credentials, no institutional seal of approval, and I'm indistinguishable from the old guy in front of you in the checkout line who you hope doesn't fumble around with coins to pay the exact amount. A very dear reader in San Francisco posted on social media that he thought he saw me fumbling around in confusion with my phone by a BART subway ticket machine. He kindly went over to help. It wasn't me, though it might have been. I happened to see the post and thanked the reader for his kindness--an increasingly rare treasure--and sent him a copy of my latest book as a gesture. Though my empire-of-the-mind appears disheveled, I do manage to keep up with the technology needed not to tip over in the rapids. In the cut-throat digital media realm, a sufficient grasp of evolving technologies is necessary for our survival. There's always room on the train to Digital Siberia, and always a way to stumble off the cliff into the bottomless canyon of de-monetization. We hear your screams briefly, and then the endless scroll distracts us from your fate. I have found great truth in former Intel CEO Andy Grove's dictum that only the paranoid survive. I don't trust either the state or Corporate America, the married couple who we see feuding in the parking lot over who forgot to buy broccoli but who are absolutely committed to their power marriage. I confess to being surprised by the durability of the duct tape keeping the machinery from flying apart. The fragilities and risks are hidden, but that's not the same as saying they don't exist. It's good to be industrious. It's good to be a producer and not just a consumer. It's good to learn some useful skill, or improve a useful skill. It's good to be curious, especially as things get curiouser and curiouser. I thank you for your kind readership and indulgence. I would be honored if you consider me like the old gent in line fumbling with loose change, mumbling to himself, who suddenly turns to you and says something that you think about afterward. 
Onward to the next 20-- My recent books: Disclosure: As an Amazon Associate I earn from qualifying purchases originated via links to Amazon products on this site. The Mythology of Progress, Anti-Progress and a Mythology for the 21st Century print $18, (Kindle $8.95, Hardcover $24 (215 pages, 2024) Read the Introduction and first chapter for free (PDF) Self-Reliance in the 21st Century print $18, (Kindle $8.95, audiobook $13.08 (96 pages, 2022) Read the first chapter for free (PDF) The Asian Heroine Who Seduced Me (Novel) print $10.95, Kindle $6.95 Read an excerpt for free (PDF) When You Can't Go On: Burnout, Reckoning and Renewal $18 print, $8.95 Kindle ebook; audiobook Read the first section for free (PDF) Global Crisis, National Renewal: A (Revolutionary) Grand Strategy for the United States (Kindle $9.95, print $24, audiobook) Read Chapter One for free (PDF). A Hacker's Teleology: Sharing the Wealth of Our Shrinking Planet (Kindle $8.95, print $20, audiobook $17.46) Read the first section for free (PDF). Will You Be Richer or Poorer?: Profit, Power, and AI in a Traumatized World (Kindle $5, print $10, audiobook) Read the first section for free (PDF). The Adventures of the Consulting Philosopher: The Disappearance of Drake (Novel) $4.95 Kindle, $10.95 print); read the first chapters for free (PDF) Money and Work Unchained $6.95 Kindle, $15 print) Read the first section for free Become a $3/month patron of my work via patreon.com. Subscribe to my Substack for free The Mythology of Progress, Anti-Progress and a Mythology for the 21st Century print $20, (Kindle $9.95, Hardcover $24 (215 pages, 2024) audiobook, Read the Introduction and first chapter for free (PDF) 
What if growth--and policies to accelerate growth--are no longer working because our fix for every problem--growth for growth's sake--is failing? We're told Progress is inevitable as a result of technology, but everyday life is getting harder, not easier--the opposite of Progress, what I call Anti-Progress.
What if the real source of the unraveling is far deeper than economics or politics? What if the problem is what we see as the inevitable destiny of humanity--Progress--is actually a modern mythology, disconnected from the real-world consequences of growth for growth's sake? We indignantly reject that Progress is a mythology, but our need for mythology hasn't gone away because we've mastered technology; we've created a modern mythology of technology that is heedless of its own consequences. To truly progress, we need a new mythology aligned to 21st century realities. That's the goal of this book. Read the Introduction and first chapter for free Self-Reliance in the 21st Century print $18, (Kindle $8.95, audiobook $13.08 (96 pages, 2022) Read the first chapter for free (PDF) 
Just as no one was left unaffected by the rise of globalization, no one will be unaffected by its demise.
The only response that reduces our vulnerability is self-reliance: de-risk your life by carving a path that works for you.
When Ralph Waldo Emerson wrote his famous essay Self-Reliance in 1841, the economy was localized and households supplied many of their own essentials. Now we're dependent on distant sources for our essentials. For Emerson, self-reliance is thinking for ourselves rather than taking the conventional path. Self-reliance today means reordering our priorities and values. Self-reliance is often confused with self-sufficiency--the equivalent of Thoreau's cabin. But self-reliance isn't about piling up money or an isolated cabin; it's about cooperating with trustworthy others in productive networks. The book details the essential mindset of self-reliance and 18 nuts and bolts principles of self-reliance in the 21st century. Podcast with Richard Bonugli: Self Reliance in the 21st Century (43 min)
Recent entries: It Was 20 Years Ago Today I Started this Blog: What Surprises Me May 6, 2025 The Terminal Rot in Corporate America May 5, 2025 25 Years of Higher Interest Rates Ahead? May 2, 2025 The Potential Winners and Losers in Reshoring Supply Chains April 30, 2025 The Winners and Losers in 21st Century America April 28, 2025 The Wile E. Coyote Recession April 23, 2025 What's "Normal" in a Hyper-Normalized World? April 21, 2025 The Family Home: From Shelter to Asset to Liability April 18, 2025 This Nails It: The Doom Loop of Housing Construction Quality April 16, 2025 Trade, Tariffs, Currencies, Colonialism, the Gold Watch and Everything April 14, 2025 Last Gasp of the Landfill Economy April 10, 2025 A Decade of Headwinds April 9, 2025
The Financial Kessler Effect
April 7, 2025
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Extra-Special Bonus Aphorisms:
"There is no security on this earth; there is only opportunity." (Douglas MacArthur) "We are what we repeatedly do." (Aristotle) "Do the thing and you shall have the power." (Ralph Waldo Emerson) "Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius and a lot of courage to move in the opposite direction." (E.F. Schumacher, via Tom R.) "He who will not risk cannot win." (John Paul Jones) "When we drink coffee, ideas march in like the army." (Honore de Balzac) "Progress is not possible without deviation." (Frank Zappa, via Richard Metzger) "Victory favors those who take pains." (amat victoria curam) "The man who has a garden and a library has everything." (Cicero, via Lee Bentley) "A healthy homecooked family meal and a home garden are revolutionary acts." (CHS) "Do you know what amazes me more than anything else? The impotence of force to organize anything." (Napoleon Bonaparte) "The way of the Tao is reversal" Or "Reversal is the movement of Tao." (Lao Tzu) "Chance favours the prepared mind." (Louis Pasteur) "Success consists of going from failure to failure without loss of enthusiasm." (Winston Churchill) "Where there is ruin, there is hope for treasures." (Rumi) "The realm of gratitude is boundless." (CHS, 11/25/15) "History doesn't have a reverse gear." (CHS, 12/22/15) Smith's Law of Conservation of Risk: Every sustained action has more than one consequence. Some consequences will appear positive for a time before revealing their destructive nature. Some consequences will be intended, some will not. Some will be foreseeable, some will not. Some will be controllable, some will not. Those that are unforeseen and uncontrollable will trigger waves of other unforeseen and uncontrollable consequences. (July 8, 2014)(thanks to Lew G. for retitling the idea.) Smith's Neofeudalism Principle #1: If the citizenry cannot replace a kleptocratic authoritarian government and/or limit the power of the financial Aristocracy at the ballot box, the nation is a democracy in name only. The Smith Corollary to Metcalfe's Law (The Network Effect): the value of the network is created not just by the number of connected devices/users but by the value of the information and knowledge shared by users in sub-networks and in the entire network. (CHS, 4/6/16) My Credo of Liberation: I no longer care if the power centers of our society--the distant, fortified castles of our financial feudal system--are changed by my actions, for I am liberated by the act of resistance. I am no longer complicit in perpetuating fraudulent feudalism and the pathology of concentrated power. I no longer covet signifiers of membership in the Upper Caste that serves the plutocracy. I am liberated from self-destructive consumerist-State financialization and the delusion that debt servitude and obedience to sociopathological Elites serve my self-interests. (Thank you, Klaus-Peter L., for reminding me) "We've become a culture of excuses rather than solutions: solutions always require sustained effort and discipline." (CHS 4/9/16) "Fraud as a way of life caters an extravagant banquet of consequences." (CHS 4/14/16) "Creativity = problem solving = value creation." (CHS 6/4/16) "Truth is powerful because it is the core dynamic of solving problems." (CHS 7/21/17) "We live in a system of human emotions that masquerades as a science (economics)." (CHS 1/1/18) "Always remember, your focus determines your reality." (George Lucas) "Diversity is for poor people. Sameness is for the successful." (GFB) "When power dissipates suddenly, it dissipates completely." (CHS 7/14/19) "Disobedience is the true foundation of liberty. The obedient must be slaves." (Henry David Thoreau) "Markets cannot price in the value of non-monetized natural assets such as diverse ecosystems." (CHS 7/14/19) "Magical thinking isn't optimism, it is folly." CHS 1/3/22) "Tune in (to self-reliance), drop out (of hyper-consumerism and debt-serfdom) and turn on (to relocalizing capital and agency)." (CHS 1/5/22) "The path to everything you desire starts here: like yourself as you are right now." (CHS 11/20/22) "There are only two signals: how many essentials you produce and share and if you're consuming less with better results. Everything else is noise." (CHS 12/17/22) "Liberation is no longer needing any confirmation or feedback from others or the world for one's sense of self. Wealth, fame, recognition, admiration, praise, prestige, approval, sainthood, martyrdom, success: none are needed, none are desired." (CHS 12/26/22) "When fame, wealth, prestige, status and glory are out of reach, you're free to pursue other more valuable things." (CHS 2/6/22) "It is the sacred duty of every activist who seeks to better their community to grow and share as much life-giving food as is humanly possible." (CHS 6/15/23) "Being anonymous, gray and unknown is the ideal state of freedom." (CHS 3/15/24) "We seem to have entered a world of anti-leisure and anti-productivity in which the unpaid shadow work demanded to keep all the complicated digital bits in motion obliterate our leisure and productivity." CHS (5/22/24) "It is axiomatic that failing systems work the best just before they fail catastrophically." Ray W. "Looking younger is mere technique; thinking younger demands creativity." CHS (10/16/24) "Tell me what's taboo and I'll tell you the truths that threaten the status quo." CHS (12/15/24) "This is the core of the Attention Economy: the ultimate addiction is the addiction to ourselves." CHS (1/28/25) |
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